RSAWEB | MobileData

I led the development and growth of RSAWEB’s Mobile Data Management platform, working directly with the CTO from concept to launch. The product gave businesses full control over managing multiple SIM cards, optimizing data usage, and ensuring seamless network failover across devices.

Over ±24 months, it became one of RSAWEB’s most profitable products, contributing ±10% of total company revenue. A decade later, it remains in active use, proving its long-term value to customers.

The Market Gap and Pivot

We started with a simple mobile data management tool, but real-world use exposed a critical issue: a single SIM wasn’t enough. Businesses relying on mobile data POS terminals, IoT devices, and remote teams needed built-in redundancy to stay online.

We pivoted to a dual-SIM model using Vodacom and MTN, allowing devices to switch networks automatically when one failed. At the time, there was no solution like this in the market, and we were able to capitalise on the gap to scale the product quickly.

Challenges We Faced

• Securing APN access from Vodacom and MTN was a slow, outdated process, requiring manual approvals and back-and-forth communication with overloaded teams.
• Competing for internal development resources against RSAWEB’s existing suite meant we had to prove demand early to justify the investment.
• Devices needed to be plug-and-play, requiring a streamlined bulk SIM provisioning process to ensure easy deployment.
• No competitors were offering a similar solution, meaning we had to figure out the technical and business model from scratch without external benchmarks.

My Role

• Defined the product strategy and roadmap
• Wireframed the platform and worked with the design team
• Conducted market research and business analysis
• Led customer engagement, securing buy-in from early adopters
• Developed the pricing model to maximize adoption and profitability
• Managed cross-functional teams to align engineering, design, and sales

How We Took It to Market

• Awareness campaigns via email, online banners, and billing notifications
• Targeted outreach to businesses with high data dependency
• Positioned it as a long-overdue solution to an industry-wide problem

Results

• Became a top-performing product, contributing ±10% of revenue
• Helped businesses manage thousands of SIMs with seamless network switching
• Remains an active product 10 years later, proving its long-term value

Takeaways

• Identified a market gap and built a scalable, high-impact product
• Positioned and sold a new solution in an untapped space
• Aligned technical teams, business goals, and customer needs to drive adoption and revenue growth

This wasn’t just about managing data – it was about ensuring businesses stayed online, no matter what.