A Product Leader Focused on Impact
I build products that work, scale, and make an impact. With a background in product management, business analysis, and UX design, I take ideas from concept to market – creating solutions that drive growth, improve user experience, and deliver real results.
I’ve led multi-million-rand projects across e-commerce, telecoms, healthcare, insurance, and AI, tackling complex challenges and unlocking new revenue streams. Whether it’s optimising conversion rates, launching new products, or solving tough problems, I turn strategy into execution.
If you’re looking to build something that actually delivers, let’s talk.
Product Strategy
I build and execute product roadmaps, ensuring every feature aligns with business goals and user needs. Data-driven decisions guide my approach.
Scalable Solutions
I create intuitive, high-impact products that solve real business problems, drive efficiency, and maximise revenue growth.
What I do
Process & Team Leadership
I scale teams, improve execution, and remove blockers that slow down delivery. I’ve built product teams from scratch and restructured existing ones, putting the right frameworks in place to balance speed, collaboration, and long-term sustainability. My focus is on building teams that ship, not just plan.
Product Management
I build and scale digital products that solve real business challenges. My approach is hands-on, working closely with engineers, designers, and stakeholders to turn ideas into high-impact solutions. I focus on execution, ensuring that roadmaps lead to measurable outcomes rather than just features on a list.
Business Analysis
I break down complex problems into clear, actionable plans. Whether it’s refining requirements, making data-driven decisions, or working through technical constraints, I ensure that every product choice is backed by insight rather than assumption. I work across teams to align priorities and keep projects moving.
User Experience Design
I don’t just prioritise features – I ensure they work seamlessly for users. I collaborate with designers and engineers to create intuitive workflows that improve adoption and engagement. My focus is on function first, with design enhancing usability rather than just aesthetics.
Product Portfolio
A selection of the products and platforms I’ve helped build, from e-commerce to AI-powered sales tools. Each project showcases problem-solving, scalability, and real business impact.
Zando | Retail Fashion
As the first product manager on the team, I played a key role in shaping how the product functioned within the broader business. Zando was …
Brix | Dispensing Software
At Healthforce, I am the product manager for Healthbrix, the new pharmacy software being developed for Dis-Chem. Initially, I also took on business analyst responsibilities …
PureCars | AI Assistant
I joined the Rylie AI Assistant project to lead the AI enhancement efforts, focusing on integrating automation and data-driven insights into the platform. My role …
Bidvest | Income Protection
I joined Bidvest Life (formerly FMI) as the first product hire in a newly formed technology team. At the time, the team consisted of just …
Abby | Virtual Receptionists
I joined Abby Connect as the product manager to support the CEO, who had previously been filling the role. My focus was on improving operational …
Takealot | Online Retailer
In 2018, I served as the Product Manager for Takealot.com’s desktop website, which accounted for over 50% of the platform’s traffic. The desktop site also …
SalesTank | Lead Generation
I joined SalesTank during the discovery phase, initially working as a business analyst before transitioning into a product management role after launch. The platform provides …
Mediphany | Video Reports
I was the product manager for Mediphany for nearly three years, working from inception to market launch. The client approached our agency, Scopic, with a …
RSAWEB | MobileData
I led the development and growth of RSAWEB’s Mobile Data Management platform, working directly with the CTO from concept to launch. The product gave businesses …
Structuring Teams for Long-Term Impact
From early-stage teams to large-scale organisations, I set up the right structures to drive execution and impact.
Building Teams That Deliver.
Brands that trust my products
